The Power of Rupiah, a fundraising campaign designed to create a culture of giving among students at all levels, was launched Wednesday at SeaWorld, Ancol in Jakarta. The campaign encourages students to give small amounts of money on a regular, even daily basis, to help less fortunate children, especially street kids. The amounts given soon add up.
Jakarta, Indonesia – The Power of Rupiah, a fundraising campaign designed to create a culture of giving among students at all levels, was launched Wednesday at SeaWorld, Ancol in Jakarta. The campaign encourages students to give small amounts of money on a regular, even daily basis, to help less fortunate children, especially street kids. The amounts given soon add up.
As well as helping kids in need, the campaign creates an awareness of poverty and its human impact among the student donors and teaches the habit of helping others.
The launch attracted over 200 guests, including ministers, politicians, corporate figures, entertainers, NGO representatives, university rectors and students. Among those attending were Pak Muhaimin Iskandar, Minister of Labor and Transmigration; Pak Slamet Effendi Yusof, Chairperson of Global Peace Festival Asia Pacific 2010 and a representative of Nahdlatul Ulama, the largest Muslim civic organization in the world; Pak A. B. Susanto, Co-Chair for Global Peace Festival Asia Pacific 2010; and Pak Seto Mulyadi, Chairman of the Board of Advisers for the National Commission for Child Protection.
The assembled VIPs got the campaign officially under way by placing giant replicas of a 500 rupiah coin into a large Power of Rupiah collection box. (500 rupiah is worth about five US cents.)
“How do you create peace? Start from yourself,” Pak Slamet told the gathering. He also praised committed leaders like Pak Susanto and Pak Seto for their public spirit in tackling such global issues as the protection of children and child poverty.
Minister of Labor Pak Muhaimin stressed the importance of giving and sharing in reducing poverty among children. The Ministry of Women’s Empowerment was also represented, sending a special video message wishing the Power of Rupiah campaign’s success.
During the event, Pak Seto was appointed to be the Goodwill Ambassador for the Power of Rupiah. He received a medal for his energetic efforts to create social change. Earlier appointees as Goodwill Ambassadors were: Mike, of Indonesia Idol, and Maudy Koesnaidi, and Pak Harvey, both well known Indonesian entertainers.
With the launch, the Power of Rupiah campaign will also kick off in several universities in Indonesia. It is estimated that 30,000 university students will take part and that the distinctive cardboard collection boxes will soon be ubiquitous on campus. Inspiration for the campaign came in part from Malaysia where a Power of 10 Sen campaign was launched in 2008 with support from GPFF.
The campaign was launched on behalf of the International Day for the Eradication of Poverty, and Global Peace Festival Asia Pacific 2010 which falls on 17 October 2010. The Power of Rupiah campaign is one of several projects leading up to the Festival. From October 15 to 17 there will be a Global Peace Leadership Conference, in partnership with Nahdlatul Ulama, on the theme of a new interfaith paradigm for the 21st century.